Our Story
The Exact One.
A supplement brand built on a simple principle: you deserve to know exactly what you are taking.
Why EX1 Exists
The Indian supplement market is broken.
EX1 was built on a single conviction. Most supplements promise outcomes and hide the dose. Most promise transparency and bury the form. EX1 exists to do the opposite.
Every bottle declares its elemental dose. Every ingredient names its standardised extract. Every batch is lab tested before it leaves the facility. The science is not hidden behind marketing language. The label is the proof.
Founder’s note
Founder’s note.
I have spent years reading supplement labels. Most made me less informed, not more. The active ingredient sat inside a proprietary blend. The dose was a compound weight that meant nothing without a calculator. The certifications were arranged for visual reassurance, not verification.
EX1 was built to invert that. Every front panel states the active ingredient and its elemental dose. Every back panel cites the standardised extract specification. Every batch is lab tested before it leaves the facility.
The promise is not better outcomes. The promise is honest labels.
Ayush Goyal, Founder, EX1
Journey
From research to launch.
Research Phase
Twelve months of ingredient research, supplier vetting, and formulation development.
Manufacturing Partnership
Partnered with WHO-GMP and AYUSH-GMP certified contract manufacturers for pharmaceutical-grade production.
Wave 1 Launch
Twenty-eight SKUs across fifteen categories launch on Amazon India.
D2C Expansion
Direct-to-consumer purchasing under evaluation.
Values
What we stand for.
Transparency
Every ingredient. Every dose. Every time. The label is the truth, not the marketing.
Science
We use clinically studied actives at clinically studied doses. Marketing claims come last, evidence comes first.
Accessibility
Clinical-grade quality at accessible prices. Most Indians shouldn't have to choose between affordable and effective.