Men's.

Men-anchored formulations launching with Wave 2.

Men's-specific formulations are scheduled for the next wave of the EX1 catalog. The W1 launch covers the foundational supplements (multivitamin, sports performance, sleep, omega-3) that are men-applicable; men-specific stacks (testosterone-support actives, prostate support) follow in W2.

Why this category matters

Men's supplementation typically anchors to vitamins and minerals where men's intake gaps differ from women's (such as Vitamin D, magnesium, and zinc) and to age-related categories like prostate and androgen support.

Several supplement actives have meaningfully different evidence in men vs. women: zinc for testosterone support, saw palmetto for prostate support, and Vitamin D for endogenous testosterone production. Wave 2 will ship these as standalone formulations with the same standardisation and per-batch testing discipline as the W1 catalog.

A study of healthy adult men reported a positive association between serum 25(OH)D status and total testosterone, supporting Vitamin D status as one input among several for men's endocrine support.

Source: Hormone and Metabolic Research.

How to choose a men's supplement

In the meantime, the W1 multivitamin covers the foundational gaps
EX1 Multivitamin Men ships at 25 active-form nutrients with the bioavailable forms of each.
Vitamin D status worth checking before supplementing
A simple 25(OH)D blood test informs whether you need a correction dose (1000 to 2000 IU) or a maintenance dose.
Magnesium and zinc are common men's intake gaps
Bisglycinate forms for both. Avoid stacking zinc with calcium at the same meal.